Recent survey reports indicate that the growth momentum of the real estate market is being established, though the differences in growth rates and performance among property types—ranging from apartments and detached houses to land plots—as well as across regions, have become increasingly evident.

Vietnam’s real estate market entered 2025 with notable dynamics: buyer interest is rising, yet the overall market picture shows clear divergence among segments and geographical areas.

According to data from Batdongsan.com.vn, property search interest in Q3/2025 increased significantly compared to early Q2/2025. Apartment interest rose by 22%, private houses by 13%, shophouses by 11%, while land plots declined by 11%.

However, the increase in demand is not uniform, instead exhibiting pronounced segmentation that reflects the unique economic and urban characteristics of each region.

In the North, the apartment market is active in major cities, with asking prices continuing to rise while rental prices remain stable. The land plot segment has also shown improvement compared to the same period in 2024, although it has not fully recovered from previous macroeconomic volatility. Notably, Hai Phong led land plot interest during the first three quarters of 2025. Several localities recorded impressive price increases compared to Q1/2023, including Hoa Binh (old boundary) with a 200% rise, Bac Giang (old boundary) up 108%, and Hung Yen (old boundary) up 80%.

In the Central region, the strong recovery of tourism continues to be a driving force for the market. Land plots in Da Nang heated up in Q3/2025, with sharp increases in both prices and search interest. Hue City also showed strong momentum: its GRDP growth reached 9.39% in the first six months—its highest ever—accompanied by a 14% year-on-year increase in average real estate prices compared to 2024.

As the country’s economic hub, the Southern region experienced a substantial rise in search interest across multiple localities compared to the beginning of the year. Specifically, Ho Chi Minh City (old boundary) rose 95%, Binh Duong (old boundary) rose 178%, and Dong Nai (old boundary) rose 104%. Notably, searches for Ho Chi Minh City properties by users from Hanoi surged 49% in Q3/2025 year-on-year, signaling shifting investment flows between regions.

Batdongsan.com.vn noted that real estate has remained a high-yield investment channel in Vietnam over the past decade, with the return on apartments reaching 197% and land plots 137% in Q4/2025 compared to Q1/2015. The market is gradually transitioning from volume-based to quality-based growth, reflecting greater maturity and sustainability in the new phase.